The primary objective of this study is to improve the potential production of the Alhamdulillah rice (Oryza sativa) at Payabangsa community in Satun Province using the ecological engineering system. As a consequence, the practice is expected to create a beautiful scenery for agro-tourism. Alhamdulillah rice is native to Satun where traditional rice farming is intense. This rice was defined as grateful to GOD for giving rice products to farmers and it has been promoted to conserve by Thai government agency. Since farmers still lack necessary knowledge and method to increase the yield of this rice variety, SWOT analysis was employed to formulate the strategies for promoting this native rice cultivation. This study will be conducted by qualitative approach, literature review, in-depth interview and focus group. The results will be used for the formulation of the strategic plan for a more productive rice farming in the future.