| ชื่อบทความ | Expectations of International Tourists Towards Satun UNESCO Global Geopark |
|---|---|
| ประเภทการตีพิมพ์ | วารสารวิชาการระดับนานาชาติ |
| ชื่องานประชุมวิชาการ/วารสาร | Journal of Sustainability Science and Management |
| ผู้แต่ง |
เกตวดี หมัดเด็น ป้องศักดิ์ ทองเนื้อแข็ง ปนัดดา ศิริพานิช |
| วันที่ตีพิมพ์/นำเสนอ | 31 ก.ค. 2568 |
| ปีที่ | 2025 |
| ฉบับที่ | 20 |
| หมายเลขหน้า | 1515-1524 |
| ลักษณะบทความ | |
| Abstract | The expectation is generally referred to a prediction in the mind of the tourists about the outcomes of the products or services in the future. The expectations of tourists are the reflection of their experiences. This study aims to test the expectations of the tourist destination. A quantitative research design was applied. The sample consisted of 300 international tourists who wish to travel to Satun UNESCO Global Geopark. Questionnaires were used to collect data. The statistics used in the data analysis were frequency, percentage, mean, and standard deviation. The results showed that the expectation of international tourists towards Satun UNESCO Global Geopark was at a high level. The study found that tourists had the highest expectations in terms of tourist attractions expectations, followed by service expectations and facility expectations. Therefore, these findings can make clear what tourists expect from geoparks and be used to improve and develop tourism services in various fields, which will bring tourism services to go beyond expectations of tourists to make the most impression and provide the most satisfaction. Moreover, the expectations of the tourists, which can be used to improve the development, administration and continuity of Satun geopark from the geotourism as well as that if the local community. |