| ชื่อบทความ | Developing Creative Tourism in Terms of Tourist Routes and Tourism Activities in Songkhla Province, Thailand |
|---|---|
| ประเภทการตีพิมพ์ | ประชุมวิชาการระดับนานาชาติ |
| ชื่องานประชุมวิชาการ/วารสาร | The 4th International Joint Conference on Hospitality & Tourism 2024 (IJCHT - 24) |
| ผู้แต่ง |
เกตวดี หมัดเด็น ปนัดดา ศิริพานิช |
| วันที่ตีพิมพ์/นำเสนอ | 5 ก.ย. 2567 |
| ปีที่ | 2024 |
| ฉบับที่ | - |
| หมายเลขหน้า | 790-796 |
| ลักษณะบทความ | |
| Abstract | Creative tourism is considered a new type of tourism that has the potential to change existing tourism models. This tourism gives tourists the opportunity to develop their potential through participation in activities and learning experiences and to absorb and understand the culture and way of life of people in the community. Creative tourism is the priority that the Thai governments policies have focused on. Songkhla province has the potential to develop creative tourism in terms of activities and tourist routes. There are many interesting tourist attractions and the city is full of historical, cultural, artistic, food, and fishing villages. The purpose of this paper is to study creative tourism activities and tourist routes in Songkhla province, Thailand, focusing on three areas: Songkhla Old Town, Khao Dang, and Yor Island. This research employs qualitative methods, with data collected from community leaders, tourists, entrepreneurs, and related government and private sector agencies. The results identify new tourism routes and activities: Songkhla Old Town can be developed into multicultural tourism routes and activities related to art and local food; Khao Dang into historical tourism routes and activities related to the study of archaeological sites and fishery; and Yor Island into textile and agro-tourism routes and the activities were related about handicraft and organic farm. These routes are expected to support the Songkhla community market and attract more tourists, thereby increasing local and international income for Songkhla province, Thailand. |