| Abstract |
The current literature has accepted the view that the destination image can be described by the motivation theory. According to this theory, the destination image can be described by either the external motivation that comes from destination information or marketing and internal motivation that comes from personal needs. The purpose of this paper is to test the relationship between external motivation and internal motivation on destination image; cognitive and affective and the relationship between these two factors. This paper reviewed the literature on geopark, destination image and travel motivation of the tourists. A quantitative research design was applied. Data was collected from 390 respondents from Thai tourists asking about destination image towards Satun UNESCO Global Geopark. The data was derived from questionnaires where the respondents were met directly. Using random sampling approach, the questionnaires were distributed to the tourists randomly. The results revealed that external motivation and internal motivation had significant positive influence both on cognitive destination image and affective destination image. Besides, cognitive destination image has a relatively stronger effect on affective destination image. |