| ชื่อบทความ | Social Exchange Theory in Sustainable Tourism: A case study from Thailand |
|---|---|
| ประเภทการตีพิมพ์ | วารสารวิชาการระดับนานาชาติ |
| ชื่องานประชุมวิชาการ/วารสาร | International Journal of Innovation and Sustainable Development |
| ผู้แต่ง |
Uraiporn Kattiyapornpong Chatchasorn Chuntamara มรกต ดิษฐาอภิชัย |
| วันที่ตีพิมพ์/นำเสนอ | 6 ก.ค. 2564 |
| ปีที่ | 2021 |
| ฉบับที่ | 15(3) |
| หมายเลขหน้า | 248260 |
| ลักษณะบทความ | |
| Abstract | As multi-stakeholders are important in sustainable tourism development (STD), this study applies the social exchange theory (SET) to explain all stakeholders perceptions towards STDs benefits and impacts on the local community. This paper is part of a larger study that offers better explanation of local leaders and policy-makers perceptions towards STD as these stakeholders act as the critical initiators or facilitators in a selected tourism site in the local community. A total of ten local leaders and policymakers in Thailand was interviewed and the results were thematically analysed using Nvivo program. Although positive and negative perceptions are anticipated, other insightful results including fostering mutual benefits for all stakeholders in a sustainable way are presented. Sample size, data collection and research methodology are this papers limitation. Further research should include more data from other stakeholders in order to understand the bigger picture of applying SET in STD. |