| ชื่อบทความ | Classification of childrens toy products in emotional design using an integration of Kano model and Kansei engineering |
|---|---|
| ประเภทการตีพิมพ์ | วารสารวิชาการระดับนานาชาติ |
| ชื่องานประชุมวิชาการ/วารสาร | Songklanakarin Journal of Science and Technology (SJST) |
| ผู้แต่ง |
ชนกพร ธีระกุล |
| วันที่ตีพิมพ์/นำเสนอ | 20 ธ.ค. 2566 |
| ปีที่ | 46 |
| ฉบับที่ | 2 |
| หมายเลขหน้า | 148-185 |
| ลักษณะบทความ | |
| Abstract | Young children can improve their fine motor abilities by playing with toys. Finding suitable toys for children is therefore a crucial task. Applying integrated Kano model and Kansei engineering to determine the consumer preferences and emotions that influence toy buying was the main goal of this study. The emotional words, including Creative and Attractive, having the strongest emotional resonance, with an average rating of 4.46±0.57 and 4.39±0.58, respectively, in the category of components shape, size, color tone, learning, and fine motor play. Regression models, constructed from this finding help designers create toys with a balanced training style by revealing the design components that affect customer emotions with a mean score of 4.49 ±0.58, and this level of satisfaction was assessed to be satisfactory. According to this study, the Kano model and Kansei engineering may support the development of emotional toys. This research methodology aids designers in developing mood-detecting products. |