Young children can improve their fine motor abilities by playing with toys. Finding suitable toys for children is therefore
a crucial task. Applying integrated Kano model and Kansei engineering to determine the consumer preferences and emotions that
influence toy buying was the main goal of this study. The emotional words, including “Creative” and “Attractive,” having the
strongest emotional resonance, with an average rating of 4.46±0.57 and 4.39±0.58, respectively, in the category of components’
shape, size, color tone, learning, and fine motor play. Regression models, constructed from this finding help designers create toys
with a balanced training style by revealing the design components that affect customer emotions with a mean score of 4.49 ±0.58,
and this level of satisfaction was assessed to be satisfactory. According to this study, the Kano model and Kansei engineering may
support the development of emotional toys. This research methodology aids designers in developing mood-detecting products.